How consumer attitudes are changing towards UK holidays and short breaks, including impact on UK Holiday Parks, through the crisis and beyond.

The NCC has commissioned a quantitative tracking study, assessing a national representative sample of UK adults to understand how consumer attitudes are changing towards UK holidays and short breaks as a result of the coronavirus.

Research found:

• Increase in staycationing likely, as shift towards UK destinations is revealed
• Leisure vehicle/caravan holiday home vacations seen as more ‘socially acceptable’
• Spending time with family, going out, and holidaying are the most looked forward to ‘post lockdown’ activities