VisitBritain/VisitEngland brought tourism industry leaders together at its annual review event on Tuesday 25 May to set out its priorities to support the sector to recover and rebuild.
The ‘hybrid’ virtual and in-person event, held during English Tourism Week, reflected on the agency’s work and its priorities for the year ahead to aid the recovery of domestic and international tourism, stimulating demand and supporting the rebuilding of a more resilient, sustainable and accessible industry.
VisitBritain’s latest forecasts show a slow recovery with domestic tourism spending estimated this year at £51.4 billion, just over half of the £91.6 billion in 2019. Last year alone saw about two-thirds of the value wiped off the domestic tourism industry a £58 billion loss to the economy.
Its forecast for inbound tourism spending in the UK this year is £6.2 billion, less than a quarter of the £28.4 billion in 2019.