An annual celebration of English tourism, English Tourism Week (ETW) highlights the importance, value and vast contribution the sector makes to the UK economy.

VisitEngland leads the annual English Tourism Week campaign, celebrating the diverse and vibrant sector, showcasing the quality, range and value of English tourism to stakeholders. The week provides an important opportunity to raise awareness of the sector to key stakeholders including MPs, with VisitEngland working to support English destinations with political engagement nationally, regionally and locally.

Making up 80% of the UK’s visitor economy, English tourism in 2019 generated over £100 billion a year and supported 2.6 million jobs.  It is a major employer of school leavers and young people, as well as an incubator for entrepreneurs and innovation.

ETW provides a spotlight to put tourism front of mind with key stakeholders and showcase the work that goes on each and every day to build strong and resilient destinations. Local MPs will be supported with the information they need to understand just how important tourism is in their local area. 

English Tourism Week can:

• Provide an opportunity to engage with your local stakeholders such as local MPs to bring attention to tourism’s contribution in your area
• Increase awareness amongst domestic and overseas visitors of the value and quality of the English tourism offer and encourage domestic travel.

The theme for this year’s English Tourism Week is “You’re Welcome” to send the message that everyone working in tourism is ready and willing to welcome visitors back.

Businesses connected to tourism are encouraged to download the toolkit and get involved – the toolkit includes a series of digital assets for use on Facebook, Twitter, Linkedin and Instagram.

The NCC has created some caravan-related images for ETW – email louise.w@thencc.org.uk .