An annual celebration of English tourism, English Tourism Week (ETW) highlights the importance, value and vast contribution of the sector makes to the UK economy to stakeholders including, government, MPs and ministers.
Save the date: Friday 17 to Sunday 26 March 2023
VisitEngland says it is “proud to lead the annual English Tourism Week campaign celebrating our diverse, exciting and vibrant sector, and showcasing the quality, range and value of English tourism to stakeholders. The week provides an essential opportunity to raise awareness of the sector to key stakeholders including MPs, with VisitEngland working to support English destinations with political engagement nationally, regionally and locally, and the recovery of the sector.”
Making up 80% of the UK’s visitor economy, English tourism in 2019 generated over £100 billion a year and supported 2.6 million jobs and is a major employer of school leavers and young people, as well as an incubator for entrepreneurs and innovation. It provides a spotlight to put tourism front of mind with key stakeholders and showcase the amazing work that goes on each and every day to build strong and resilient destinations. Local MPs will be supported with the information they need to understand just how important tourism is in their local area.
English Tourism Week can:
- Provide an opportunity to engage with local stakeholders such as local MPs to bring attention to tourism’s contribution in your area
- Increase awareness amongst domestic and overseas visitors of the value and quality of the English tourism offer and encourage domestic travel.
Industry toolkit
A toolkit of assets and logos will be available shortly for tourism businesses to get involved in the campaign.
They are asking businesses to share the date on social media channel along with the hashtag #EnglishTourismWeek23.