Holiday homes manufacturer Willerby has opened its third showground as the popularity of staycations continues in the UK.
Willerby has invested £750,000 in its latest showground at Southport, on the North West coast. The latest dedicated, Willerby-managed site builds on the success of the company’s showgrounds at its headquarters in Hull, and at Livingston, in Scotland.
Peter Munk, CEO of Willerby, said: “This is a very exciting step in Willerby’s journey, as we celebrate our 75th anniversary year.
“The opening of our wonderful new showground, in a prime location for the holiday home industry, comes as the country begins to open back up after an incredibly challenging time.”
Research conducted last year by Willerby, working with GP and television personality Dr Hilary Jones, revealed the significant mental health benefits of taking numerous short breaks over longer holidays.
Mr Munk said the issue has never been more important, as the country emerges from its third national lockdown. “Our new showground also provides a great opportunity for Willerby to help the industry showcase what a truly fantastic and beneficial lifestyle holiday home owners enjoy.”
The Southport showground is hosting the launch of Willerby’s latest premium holiday home, the Astoria. It stands among 15 Willerby designs on display, including 10 caravan holiday homes, three holiday lodges, one bespoke lodge and one residential park home.
There is also an independent café bar/restaurant open on site currently for outdoor service only, in line with the Government roadmap for lifting lockdown restrictions.
The showground will also be made available to local parks and dealerships to host their own promotional events.