Holiday home and lodge manufacturer, Willerby, has staged a high-profile London showcase, inviting people living and working in London to embrace the many benefits of holiday caravan and lodge ownership. Willerby partnered with park operator Park Holidays UK to hold the event in the heart of the capital.

With the tagline “Escape London, own your holidays”, the event promoted the opportunity for Londoners to secure their own holiday home, in a beautiful location, outside the capital.

Willerby took two of its most popular models – a 40ft x 20ft, two-bedroom Mapleton and a 38ft x 12 ft, two-bedroom Gainsborough – to a high-footfall site at Southbank Centre Square, on the south side of the Thames, for three days.

Willerby CEO Peter Munk said: “Staycations and holiday home ownership have been incredibly popular for many years, but there’s still relatively low ownership in London.

“People in London enjoy easy access to beautiful areas along the south coast, as well as to so many stunning holiday parks in the south of England. These locations are often no more than a two-hour drive from London.

“Despite this, there’s still a lack of awareness of these fantastic parks and also of the quality of contemporary holiday homes.

“That’s why we wanted to come to London to meet people living and working in the capital and give them the chance to see what they’re missing out on.”

The event was the first time Willerby has taken its models to London, so people living and working in the capital could experience the quality of design, comfort and luxury they offer.

Peter Monk added: “We talked to a lot of people about the space and security the holiday homes lifestyle offers, which is something so many Londoners crave. People live very busy lives, especially in London, and we can offer them an escape from all of that, which is really important for mental health and wellbeing.

“Holiday home ownership also offers an opportunity to spend quality time with family. We often see three generations – grandparents, parents and children – holidaying together.

“Hopefully, we’ve opened a few eyes in London to the many benefits of being able to escape to your own stunning holiday home at a beautiful park not far from where you live.”