Businesses are invited to sign up for FREE training courses, Taking England to the World, to help your business reach new customers and grow your revenue. These courses are available virtually or face to face.

What if you had access to a £28.4 billion market? Would you take the opportunity?

• In 2019, the UK tourism industry was worth £120 billion, with inbound markets providing £28.4 billion and domestic markets providing £91.6 billion. Only 9.8% of UK SMEs focus on international audiences who, on average, spend three times more than the domestic traveller.
• Developed as part of the Government’s £40 million Discover England Fund and created and delivered by industry experts, this course is designed to equip your business with the skills and foundations you need to develop and promote product for sale in key markets.
• With content covering all aspects of working with travel trade, the course will provide an overview of the key markets to England as well as information on insights and research, marketing, product development, distribution and partnerships.

Who is it for?
This training programme is aimed at suppliers from all sectors of the English travel industry – from accommodation and attractions to excursions and experiences. Whilst particularly suitable for SMEs, larger organisations are also welcome to attend.